Creator Scale
Hey, I’m Caleb Wojcik, and I’ve been building online businesses for over 15 years. If you’re a creator or solopreneur ready to scale beyond yourself — without burning out or hitting a ceiling — this newsletter is for you. Every week, I’ll send you one actionable email on optimizing, automating, and growing your business. Sign up & start building a business that works for you, not because of you. 🚀
YouTube has FINALLY enabled A/B Thumbnail Testing for Everyone
Caleb Wojcik June 21, 2024 Film & Scale #6: YouTube's new Thumbnail A/B testing is now live. View on the web → Hey friend, A feature YouTubers have been asking to have for YEARS is here. Fully integrated into the YouTube platform, creators now have access to Thumbnail A/B testing. This is big feature every YouTuber should start using, so I wanted to send a separate email about it just so you don't miss it. I'll link later in this email to the full announcement video. Main features: Test up to...
10 Ways This Video Editing App Saved Me Time
Caleb Wojcik June 14, 2024 Film & Scale #5: I tried a new editing app. View on the web → Hey friend, I used to think of apps that try to do everything like Swiss army knives — good at a bunch of tasks but not great at any one thing. That’s what I expected from Wondershare UniConverter (#sponsored), but I was pleasantly surprised. Instead of juggling multiple apps for the different miscellaneous tasks related to video editing, I found myself relying on this single app for a lot of my needs....
Finding Clarity After Burnout: My 9 Year Entrepreneurial Story
Caleb Wojcik May 24, 2024 Film & Scale #4: Clarity After Burnout View on the web → Hey friend, In this week's podcast episode, I get real about my burnout after finally achieving what I had worked for over the past decade. I had a family with three kids, paid off all my debt, and was running multiple successful businesses, but hit a wall. My story starts five years ago with the launch of SwitchPod on Kickstarter, where we raised over $400,000. Despite this success, personal challenges arose,...
My new podcast teaser is live.
Caleb Wojcik May 15, 2024 Film & Scale #3: Couch to $500K is here. View on the web → Hey friend, I'll keep the text in this email short because I want you to check out the new podcast episode I just released, where I explain why I'm changing the name of my podcast to Couch to $500K and share what to expect from the show. I'm excited to be back behind the microphone again after a long hiatus. The show will start with just me solo for a bit, but I plan to bring guests in from time to time too....
The first one doesn't matter.
Caleb Wojcik May 3, 2024 Film & Scale #2: The first one doesn't matter. Consistency does. View on the web → Perfectionism is a curse, not a blessing. If you're like me, you put a lot of pressure on yourself to be perfect from the beginning. It makes you procrastinate on what you should be shipping and sharing, but you keep waiting until you finish EVERY aspect of EVERY detail before telling anyone about it. I've been doing it with this newsletter, my new editing subscription service (which I...
This one thing changed my life 13 years ago.
Caleb Wojcik April 26, 2024 Film & Scale #1: Gotta Start Somewhere View on the web → Hey there, Caleb Wojcik here. Bare with me while I try something new with this email. This is the first issue of a new format for my email newsletter. Between the three different types of businesses I run (physical products, client services, and content + courses) I always have a full plate of work to do, so I always struggle with what to share via email. This leads me to just not send you anything. (Like I...
These TINY Cameras Livestream WITHOUT Wires to YouTube, Facebook, Twitch, & More
Hey friend, If you have a podcast you’re looking to Livestream or Record with multiple camera angles, in today's video I'll show you how to use the Logitech Mevo 3 camera system to do so. You can connect all of the cameras wirelessly to a phone or tablet & go live to any of the major livestreaming platforms, as well as connect your high quality microphone and audio equipment into them for a seamless and easy to use setup. This video is sponsored by Logitech. Watch the Video » In this video...
If I Was Starting a YouTube Channel Today... 🤔
tl;dr - My first launch for YouTube from Scratch ends tomorrow, so I wanted to send you this reminder so you don’t miss out on our special launch deal. Click here to join before the doors close tomorrow night at 9PM Pacific! Last week Pat and I did a 90 minute live training session all about what we'd do if we were starting a brand new YouTube channel with 0 subscribers. Below is a quick summary if you don't have time to watch it. YouTube offers a huge opportunity for content creators and...
Why I Didn’t Post Online for a Year
So… I’ve had my hands full. Literally. Turns out twins run in my wife’s family... At one point last summer we had three kids under 2 years old. 😅 Add to that navigating the on-going pandemic, working virtually on video projects for clients, and running SwitchPod day to day there has been A LOT to handle each day. Not complaining at all, I'm just... tired, haha. With any big life change or overwhelming time, some things just don't make the cut. Unfortunately that meant over the past year...
Hey, I’m Caleb Wojcik, and I’ve been building online businesses for over 15 years. If you’re a creator or solopreneur ready to scale beyond yourself — without burning out or hitting a ceiling — this newsletter is for you. Every week, I’ll send you one actionable email on optimizing, automating, and growing your business. Sign up & start building a business that works for you, not because of you. 🚀