YouTube has FINALLY enabled A/B Thumbnail Testing for Everyone

Published about 1 year ago • 1 min read

Caleb Wojcik

June 21, 2024

Film & Scale #6:
YouTube's new Thumbnail A/B testing is now live.

View on the web →

Hey friend,

A feature YouTubers have been asking to have for YEARS is here.

Fully integrated into the YouTube platform, creators now have access to Thumbnail A/B testing.

This is big feature every YouTuber should start using, so I wanted to send a separate email about it just so you don't miss it.

I'll link later in this email to the full announcement video.

Main features:

Test up to three thumbnails with viewers 🧐
Get results based on watch-time share 📊
Takes a few hours or a couple weeks 💨
Once a “winner” is determined, YouTube automatically updates your thumbnail 🥇
Run a new test if you want to start over 🏁
Test on older videos too, not just new videos 👴🏼
You need to enable advanced features to be eligible ✅

This is a game changer. Now I'm going to publish every video with 3 different thumbnails and then let the winner live.

It's like Hunger Games for your thumbnails. 👌

May the algorithm be ever in your favor.

Cheers,
Caleb Wojcik

In this issue:

Free Video Training

If I Was Starting a YouTube Channel Today

Featured Content

Test & Compare Thumbnails

Free Video Training

How to Start on YouTube

Yesterday Pat Flynn and I gave a one hour webinar about launching and growing a successful YouTube channel from scratch.

During the training we talked about:

The big advantage you have starting a YouTube channel today, and the basic requirements all video creators need to grow on the platform.
The two-part process for making a video “sticky” so that the algorithm picks it up and sends it to new viewers.
Examples of different ways creators are generating an income on YouTube OUTSIDE of YouTube ad revenue.

You can watch the full recording on Pat's channel.

Watch it here →

Featured Content

Test & Compare YouTube Thumbnails

Not sure which thumbnail to use? Try “Test & Compare” – a feature that lets you choose up to 3 video thumbnails to test with viewers to help pick your winner. Eligible creators can use the “Test & Compare” feature through YouTube Studio desktop when publishing a new video, or with an existing video.